InfoTrends projects that the North American market for Transpromotional applications printed in full digital color represented 1.7 billion impressions in 2007. By 2012, the number of impressions is expected to reach 12.8 billion.
Select results from "Trans Meets Promo… Is It More than Market Hype?," an InfoTrend's survey of consumers, direct marketers, and print service providers.
Among search marketers who run integrated campaigns, more than one-third pair search engine marketing with direct mail and nearly thirty percent combine search engine marketing with magazine or newspaper advertising.
A study examining consumers impressions of advertisements in different media finds that ads appearing in traditional media are “much more likely” to have made a positive impression with consumers than ads running in digital media.
The 2007 View of US Print Market Segments contains information on aggregate numbers for the seventeen market segments covered by Printing Industries of America (formerly PIA/GATF).
A SeeSaw study released in 2008 examined the awareness, engagement, impact, and attitudes of consumers toward digital signage compared to other media.
The results demonstrate print's effectiveness in several important categories.
In a survey of online baby boomer trends, 93 percent of consumers (age 40-plus) say they have read an article about a website in print (newspaper or magazine) and have later visited the product or service's website online.
Asked to judge the acceptability of various channels for marketing purposes on a scale of 1 to 5, respondents give direct mail an average score of 3.9, followed by e-mail at 3.7. All other channels average under 3.
Business marketers, on average, report spending 29.4 percent of their total 2008 marketing budget on custom content.
Business marketers report engaging in the following customized content/custom publishing activities:
Consumers indicate the most attractive type of environmentally conscious marketing is that which focuses on “specific user benefits” such as saving money on bills or longer product lifespan.
What is the proclaimed driving force behind the pursuit of personalized marketing? Over 700 marketing executives surveyed by the CMO Council in 2008 say the top factors are...
The Simmons “Engagement Study” provides insight into the relationship that consumers have with advertising, not just the medium itself. Magazines rank highest in all Engagement Dimensions.
Point-of-sales (POS) displays at supermarkets boost brand sales, on average, 1.2 percent to 19.6 percent depending on the product and type of display...
Dynamic Logic's research study asked consumers about their overall attitudes towards various advertising mediums. Print advertising and other traditional forms rate most positively, while more intrusive forms--such as non-opt-in email and mobile ads-- lag in consumer appeal.
