According to figures released by the Newspaper Association of America, total US newspaper advertising revenues fell 16.6% in 2008. Classified advertising fell almost 30%, with real estate classifieds falling 38%...
In 2007 and 2008, the Internet’s share of total media ad spending rose by 1 percent. eMarketer projects that the online share of ad dollars will continue to grow, rising from nearly 10% this year to slightly more than 15% in 2013.
When it comes to investing in sustainable business behaviors and programs, 58% of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two to three years -- but how companies chose to market that commitment is mixed.
Results from a recent study comparing in-store and out-of-store marketing communications and their influence. One finding: Internet advertising seemed to have minimal impact on planned or unplanned purchases in-store.
A recent study finds that Hispanic newspapers are a top media choice among the USA's large and growing Hispanic population-- and that the ads within are paid attention to.
The Magazine Publishers of America has released new analysis of media effectiveness that goes beyond treating all looking at all minutes of consumer media usage as equal.
According to a new study released today by Bredin Business Information (BBI), major marketers continue to move online to reach small and medium businesses, despite businesses preference for some offline tactics.
According to a survey by the Newspaper Audience Databank (NADbank) newspaper readership is solid in Canada showing that 77% of adults read either a printed or online edition of a daily newspaper in the past week.
According to BIGresearch's survey of over 17,000 US consumers, magazine ads lead at influencing online search for additional information on products and services.
Research from The Participatory Marketing Network and Pace University's Lubin School of Business' Interactive and Direct Marketing Lab finds that 84% of younger Gen Y web users notice ads on social networks, yet only 19% find these ads relevant.
The methods marketers use to distribute coupons are changing. The year 2008 saw an increase in coupons distributed via direct mail, the Internet, newspapers, and other methods. Other distribution methods, such as FSI's and in-ads, lost favor.
In 2008, advertisers spent $6.99 billion on outdoor advertising, accounting for 3% of total media ad market share. Billboards made up approximately 66% of outdoor advertising spend, followed by Alternative (16%), Transit (11%), and Street Furniture (7%).
U.S. local advertising revenues to decline from $155.3 billion in 2008 to $144.4 billion in 2013, representing a negative 1.4% compound annual growth rate (CAGR). Only the local interactive segment is projected to show growth.
A recent Burst Media survey finds that the vast majority (80%) of web users are concerned about the privacy of their personal information such as age, gender, income and web surfing habits.
Although online search dominates with consumers for finding local business info, consumers say they don't rely on search engines alone but use search in combination with print and other local media.
A recent Forrester report finds that the majority of online and offline consumers still turn to the printed Yellow Pages for locating goods and services.
A 2008 poll by the Consumer Reports National Research Center shows that most Americans are very concerned about what is being done with their personal information online. According to the poll, 82% of consumers are concerned about their credit card numbers being stolen online, while 72% are concerned that their online behaviors were being tracked and profiled by companies.
Deloitte's third edition "State of the Media Democracy" global survey assesses consumers preferences on a variety of topics.
Consumers across geographies rank TV advertising as having the most impact on their buying decisions. Magazine, online and newspaper ads occupy a second tier of influence across all countries.
The Fournaise Marketing Group , an organization specializing in the field of tracking, measuring and auditing the real-time performance of thousands of marketing and advertising campaigns finds DM, newspaper, and Email to be the most effective ad campaign media in 2008.
According to a new DMA study, 92% of all companies marketing to Hispanics report non-catalog direct mail as the most prevalent offline channel employed.
The WhatTheyThink Economics and Research Center, directed by Dr. Joe Webb features an “Industry Snapshot", featuring a live feed of industry data that is up-to-date and downloadable....
