The Nielsen Company has issued a new report challenging popular assumptions about teen media usage and finds that "teens can often be reached by the same means as their parents."
While participation on social networking sites has jumped in the past year (43%, up from 27% a year ago), users view it as a means to communicate and interact with one another rather than a way to shop for products and services or to be marketed to.
A report on search engine marketing (SEM) finds that while marketers continue to invest in search ads, they are less than satisfied with the results they're getting.
According to a new forecast from Forrester Research, consumers will receive more than 9,000 e-mail marketing messages a year by 2014. Ths equates to about 25 messages a day, more than double the daily average that consumers receive today.
Epsilon's Global Consumer Email study “demonstrates that the email channel does not exist in isolation from other online and offline channels,” says Andrew Frawley, president, Email and Digital Solutions at Epsilon. “Organizations must integrate these email best practices with communications in other channels to deliver the highest ROI programs.”
According to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), total online advertising revenues in Q1 2009 fell to $5.5 billion, down 10% from the previous quarter and down 5% from Q1 2008.
Proving that traditional media drives online leads, Telmetrics, a provider of advertising call measurement solutions, has released data demonstrating that many consumers visit a business’s Web site after viewing their Print Yellow Pages ad.
According to a study by Forrester Research and MarketingProfs, two-thirds of B2B marketers surveyed in 2008 said their budgets would either stay the same in 2009 or increase.
The study found that while online made gains it still trailed responses for trade shows, TV ads, telemarketing, direct mail and print—traditional media still commands the majority of most marketing budgets.
According to a report by Knowledge Networks, while 83% of the Internet population participates in social media -- less than 5% regularly turn to social media sites for “guidance on purchase decisions.”
More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling.
Traditional print magazine publishers released 76 digital initiatives during Q1 2009, a 10% increase year-over-year, according to research from Magazine Publishers of America (MPA).
In the past months, several magazines have experimented with making their advertising pages digitally interactive, enabling readers to take pictures with their mobile phones of "snap-enabled” ad pages in a magazine and receive back, via their phone, a coupon or some other promotion.
According to a study from psychographic-research company Mindset Media, personality is often a more effective prediction tool for media usage than demographics.....
According to American Business Media’s (ABM’s) newly established 2009 Media Financial Survey, 2008 B2B media company revenue declined (2.2%) versus 2007, with revenue growth in online, live events, and data products helped offset declines in revenue for magazines.
Forrester Research's latest forecast of interactive marketing spend predicts spend to reach nearly $55 billion by 2014. 60% of marketers say they will shift money away from traditional marketing to fund interactive.
American Business Media’s 2009 Media Financial Survey finds that 2008 B2B media company revenue declined -2.2% versus 2007 with revenue growth in online, live events, and data products helped offset declines in revenue for magazines.
The 2009 DMNews/CognitiveDATA Data Management Survey queried C-suite executives on customer database management. As part of the survey, data related to personalized marketing mail was collected...
Oxbridge Communications reports the total number of catalogs in the 2009 National Directory of Catalogs is 12,524. Online catalogs continue to grow, but catalogs with print versions are still vital.
According to a Harris Interactive survey, commissioned by Parade Publications, nearly 90% of Americans continue to read their local newspaper, both in print and online.
