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Print Budgets Predicted to Decline, Online Ad Spend to Grow Rapidly
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According to Eloqua’s May 2008 “State of the Marketer” report:
► Print advertising, direct mail and broadcast spend remains the same vs. three years ago, but 55 percent of the nearly 200 marketing professionals surveyed expect to decrease their print ad spending come 2011.
► Over the last three years, 40 percent of marketers surveyed report “radically” increasing their online ad budgets. Ninety percent state they anticipate continuing this trend in years to come.
► Other marketing activities are also taking increasingly large chunks of marketing budgets:
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78 percent of marketers plan to increase their social media spend,
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74 percent will increase their direct email spend,
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65 percent of marketers plan to increase their outlay on mobile texting/SMS marketing -- this despite 60 percent stating that texting is not an effective marketing tool for reaching themselves.
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About the study: The Eloqua survey was conducted with nearly 200 US marketing professionals at companies covering a variety of industries and ranging in size from $10 to $500 million in annual revenues and including industries such as business and professional services, high technology, manufacturing, retail and hospitality.
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