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Research Summaries
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B2B Marketers Spend Big on Custom Content
- Business marketers, on average, report spending 29.4 percent of their total marketing budget for 2008 on custom content.
- Over 40 percent of marketers report increased spending on customized content marketing activities in 2008. Twelve percent decreased their content marketing spend, while 46 percent left their custom budgets unchanged.
- Business marketers report engaging in the following customized content/custom publishing activities:
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Note: Respondents were allowed to select as many activities that they currently produce as part of their marketing.
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| Source: Junta42, in conjunction with BtoB magazine. Online survey of 150 marketing decision makers who subscribe to BtoB magazine. 150 marketers participated. Performed by BtoB, March 2008. |
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