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Social Media
Social Media and Small Business Not Mixing
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Three-quarters (76%) of small businesses say they have not found social media sites such as Facebook, Twitter, and LinkedIn helpful for generating business leads or expanding business in the past year, according to a survey conducted for Citibank/GfK Roper.
Nearly nine of 10 (86%) survey respondents say they have not used social networking sites for information or business advice.
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About: The telephone poll was conducted for Citibank Small Business by GfK Roper from August 20-27, 2009 of a sample of 500 small business executives across the US. The margin of error was +/- 3.5% points.
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Sources: eMarketer, Does Social Media Work for Small Biz?, October 27, 2009, and Reuters, Small Business, Social Media Not Mixing, October 8, 2009.
Graphic courtesy of eMarketer.
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