Print in the Mix: fastfacts http://www.printinthemix.rit.edu/fastfacts Print in the Mix: fastfacts Two Out of Three Prefer Print Media Wed Nov 04 00:00:00 -0500 2009 http://www.printinthemix.rit.edu/fastfacts/show/295 http://www.printinthemix.rit.edu/fastfacts/show/295 According to Harris Interactive's recent research, the majority of US adults think that printed media is easier to read than the digital equivalent. In addition, most adults reported that they feel more comfortable when they have something on paper than when it’s on screen, New Tool Drives Print Content To Online Social Media Wed Nov 04 00:00:00 -0500 2009 http://www.printinthemix.rit.edu/fastfacts/show/294 http://www.printinthemix.rit.edu/fastfacts/show/294 Smub, Inc., a company specializing in developing tools to simplify the sharing of media (digital or in print) with online social networks, has rolled out a new service called hy.pr. Introduced in October at MPA's Magazine Innovation Summit, hy.pr was developed specifically to extend the reach of print publications and the life of their content by allowing readers to share links to the articles they read in print with their online social networks. Direct Mail: Top Channel Influencing Consumer Purchases Tue Nov 03 00:00:00 -0500 2009 http://www.printinthemix.rit.edu/fastfacts/show/293 http://www.printinthemix.rit.edu/fastfacts/show/293 ExactTarget’s commissioned 2009 Channel Preference Study finds that direct mail directly influences more consumers to purchase than any other channel Execs Say Direct Marketing Has Greatest Impact on Company/Brand Success Fri Oct 30 00:00:00 -0400 2009 http://www.printinthemix.rit.edu/fastfacts/show/292 http://www.printinthemix.rit.edu/fastfacts/show/292 One of the findings of a recent social media survey of U.S. marketing executives is that it is direct marketing by far is expected to have the greatest impact on the success of companies and brands in the next year. Media Usage: TV and Newspapers Remain Most Credible Wed Oct 28 00:00:00 -0400 2009 http://www.printinthemix.rit.edu/fastfacts/show/291 http://www.printinthemix.rit.edu/fastfacts/show/291 According to a new study, Americans are increasingly turning to online and radio sources for news and information, while relying less on daily newspapers and TV -- yet both TV and newspapers are viewed as the most credible sources of news and information. Social Media and Small Business Not Mixing Wed Oct 28 00:00:00 -0400 2009 http://www.printinthemix.rit.edu/fastfacts/show/290 http://www.printinthemix.rit.edu/fastfacts/show/290 Three-quarters of small businesses say they have not found social media sites helpful for generating business leads or expanding business in the past year, according to a survey conducted for Citibank/GfK Roper. 8% of Internet Users Account for 85% of all Ad Clicks Wed Oct 28 00:00:00 -0400 2009 http://www.printinthemix.rit.edu/fastfacts/show/289 http://www.printinthemix.rit.edu/fastfacts/show/289 The results of an update to comScore's "Natural Born Clickers" research shows that 8% of the Internet user base account for 85% of all display ad clicks. Print Remains a Primary Source for Local Business Info Wed Oct 28 00:00:00 -0400 2009 http://www.printinthemix.rit.edu/fastfacts/show/288 http://www.printinthemix.rit.edu/fastfacts/show/288 Survey by TMP Directional Marketing (TMPDM) and comScore finds that Internet search engines and print directories are the primary sources for finding local business information. 55.5% Unwilling to Pay for Online Newspaper/Magazine Content Wed Oct 28 00:00:00 -0400 2009 http://www.printinthemix.rit.edu/fastfacts/show/287 http://www.printinthemix.rit.edu/fastfacts/show/287 New research from Ipsos Mendelsohn and PHD finds that the majority of consumers aren't likely to pay for online newspaper or magazine content. NNA Survey: Community Newspaper Readership at 81% Thu Oct 22 00:00:00 -0400 2009 http://www.printinthemix.rit.edu/fastfacts/show/286 http://www.printinthemix.rit.edu/fastfacts/show/286 A new National Newspaper Association (NNA) survey finds that 81% of respondents in markets served by newspapers of less than 25,000 circulation, read a local weekly paper each week. 2010 Political Ad Spend: TV Big Winner, Followed by Direct Mail Thu Oct 22 00:00:00 -0400 2009 http://www.printinthemix.rit.edu/fastfacts/show/285 http://www.printinthemix.rit.edu/fastfacts/show/285 According to a new report, political advertising will hit $3.3 billion in 2010, an 11% increase over 2008, but still a 4% decrease compared to 2006. TV takes the lion's share of ad spend (67%), followed by direct mail (20%). Direct Marketing Share of Ad Spend Increases to Over 54% Thu Oct 22 00:00:00 -0400 2009 http://www.printinthemix.rit.edu/fastfacts/show/284 http://www.printinthemix.rit.edu/fastfacts/show/284 Direct marketing spending makes up 54.3% of all total ad expenditures, up from 52.7% last year, and is expected to remain above the 53% mark for the next five years, reports the Direct Marketing Association (DMA). Mobile Users Half as Likely to Click on Ads Mon Oct 19 00:00:00 -0400 2009 http://www.printinthemix.rit.edu/fastfacts/show/283 http://www.printinthemix.rit.edu/fastfacts/show/283 Despite the growth in the US mobile market, mobile Internet users are only half as likely as non-mobile internet users to click on ads. Magazine Audiences Increase 8% This Decade Mon Oct 19 00:00:00 -0400 2009 http://www.printinthemix.rit.edu/fastfacts/show/282 http://www.printinthemix.rit.edu/fastfacts/show/282 According to recent analysis of MRI data by MediaPost, over the last decade the total audience for leading consumer magazines has increased by about 8%. Magna Revises 2010 Ad Forecast to 1.3% Decline Mon Oct 19 00:00:00 -0400 2009 http://www.printinthemix.rit.edu/fastfacts/show/281 http://www.printinthemix.rit.edu/fastfacts/show/281 Interpublic's Magna unit has released their updated US Media Advertising Revenue Forecast, moderating their 2010 advertising forecast. Magna now expects normalized advertising revenues to decline 1.3%. Their previously published expectations for a decline of 2.1% during 2010.