According to a new report, political advertising will hit $3.3 billion in 2010, an 11% increase over 2008, but still a 4% decrease compared to 2006.
TV takes the lion's share of ad spend (67%), followed by direct mail (20%).
A new National Newspaper Association (NNA) survey finds that 81% of respondents in markets served by newspapers of less than 25,000 circulation, read a local weekly paper each week.
Direct marketing spending makes up 54.3% of all total ad expenditures, up from 52.7% last year, and is expected to remain above the 53% mark for the next five years, reports the Direct Marketing Association (DMA).
While many other business sectors have reduced their mail volume, fundraising "has stuck with its direct mail workhorse," according to analysis of data collected by North American Publishing's Who's Mailing What! Archive.
The Magazine Publishers of America's "The Twenty Tweetable Truths About Magazines," a video of "quick takeaways about the enduring value of the magazine industry."
In the first nine months of this year, 383 magazines closed and 259 were launched, according to data released Tuesday by MediaFinder.com, an online database of U.S. and Canadian periodicals.
The results of an update to comScore's "Natural Born Clickers" research shows that 8% of the Internet user base account for 85% of all display ad clicks.
The Publishers Information Bureau (PIB) reports that total ad pages in consumer magazines has declined 26.6% compared to the same period in 2008. For the year-to-date through 2009 Q3, total ad pages are down 27.2%.
The 2010 Census is expected to find that nearly 310 million people live in the US, but, according to demographics expert Peter Francese one person will be missing: the average American.
Interpublic's Magna unit has released their updated US Media Advertising Revenue Forecast, moderating their 2010 advertising forecast. Magna now expects normalized advertising revenues to decline 1.3%. Their previously published expectations for a decline of 2.1% during 2010.
A study performed by BrandScience for the UK’s Outdoor Advertising Association (OAA) has found that the return on investment for newspaper and magazine advertising is higher than that for TV and outdoor advertising.
Survey by TMP Directional Marketing (TMPDM) and comScore finds that Internet search engines and print directories are the primary sources for finding local business information.
Three-quarters of small businesses say they have not found social media sites helpful for generating business leads or expanding business in the past year, according to a survey conducted for Citibank/GfK Roper.
Total B2B advertising spend in the first half of 2009 (tradeshows, print, digital) was $10.5 billion, reflecting a decline of 18.9% from the first half of 2008.
One of the findings of a recent social media survey of U.S. marketing executives is that it is direct marketing by far is expected to have the greatest impact on the success of companies and brands in the next year.
According to a study commissioned by InfoPrint Solutions, all consumers, but particularly young people, continue to value the financial documents they receive in the mail alongside online access. The study, conducted by Forrester Research, shows that consumers value personalized marketing on their bills and statement online, but even more so on paper.
According to recent analysis of MRI data by MediaPost, over the last decade the total audience for leading consumer magazines has increased by about 8%.
ARAnet survey finds TV and the daily newspaper remain the most credible sources of info with American consumers, and that TV, followed by newspaper remain the most turned to sources -- but their numbers are dropping with radio and online coming on strong.
According to a new study, Americans are increasingly turning to online and radio sources for news and information, while relying less on daily newspapers and TV -- yet both TV and newspapers are viewed as the most credible sources of news and information.
Total measured ad expenditures in the first half of 2009 fell 14.3% versus a year ago, according to data released by TNS Media Intelligence. Internet display (+6.5%) and FSI’s (+4.6%) were the only media to achieve expenditure growth in the first half of 2009.
Recent study finds that while women are engaged wit social media, they are overwhelmingly uninfluenced, and often "turned off," by brands in social media spaces, like Facebook.
The Nielsen Company's analysis finds that U.S. advertising for the first half of 2009 fell 15.4% compared to the first half of 2008.
Cable TV ad spending was the only measured medium to show growth through the first six months of the year.
