Three-quarters (74%) of US adults, or nearly 171 million people, read a newspaper -- in print or online -- during the past week. This is according to the latest Integrated Newspaper Audience finding from Scarborough Research, the audience ratings measurement service for the newspaper industry.
To understand what marketing messages and channels of delivery were most valued by today’s customer, the CMO and InfoPrint undertook a survey of nearly 1,000 US consumers. The results show that regardless of channel, for consumers, relevancy and individualization of the marketing message is what is valued. In addition, for all types of mail received, print is opened and viewed more than electronic mail.
A recent study analyzing front-end performance at retail stores finds that magazines are big performers, accounting for 25% of checkout dollar sales and checkout profits.
A recent survey of nonprofits and their use of social media finds that the vast majority of nonprofit organizations (88%) are experimenting with social media yet still highly value traditional media.
Coverage in newspapers, magazines, television and radio is seen as more effective at supporting fundraising efforts than social media (67% vs. 22%) and building the public's awareness of their nonprofit organization (60% vs. 31%).
According to Harris Interactive's recent research, the majority of US adults think that printed media is easier to read than the digital equivalent. In addition, most adults reported that they feel more comfortable when they have something on paper than when it’s on screen,
According to a new report, political advertising will hit $3.3 billion in 2010, an 11% increase over 2008, but still a 4% decrease compared to 2006.
TV takes the lion's share of ad spend (67%), followed by direct mail (20%).
Smub, Inc., a company specializing in developing tools to simplify the sharing of media (digital or in print) with online social networks, has rolled out a new service called hy.pr.
Introduced in October at MPA's Magazine Innovation Summit, hy.pr was developed specifically to extend the reach of print publications and the life of their content by allowing readers to share links to the articles they read in print with their online social networks.
A new National Newspaper Association (NNA) survey finds that 81% of respondents in markets served by newspapers of less than 25,000 circulation, read a local weekly paper each week.
Direct marketing spending makes up 54.3% of all total ad expenditures, up from 52.7% last year, and is expected to remain above the 53% mark for the next five years, reports the Direct Marketing Association (DMA).
While many other business sectors have reduced their mail volume, fundraising "has stuck with its direct mail workhorse," according to analysis of data collected by North American Publishing's Who's Mailing What! Archive.
The Magazine Publishers of America's "The Twenty Tweetable Truths About Magazines," a video of "quick takeaways about the enduring value of the magazine industry."
In the first nine months of this year, 383 magazines closed and 259 were launched, according to data released Tuesday by MediaFinder.com, an online database of U.S. and Canadian periodicals.
The results of an update to comScore's "Natural Born Clickers" research shows that 8% of the Internet user base account for 85% of all display ad clicks.
The 2010 Census is expected to find that nearly 310 million people live in the US, but, according to demographics expert Peter Francese one person will be missing: the average American.
Interpublic's Magna unit has released their updated US Media Advertising Revenue Forecast, moderating their 2010 advertising forecast. Magna now expects normalized advertising revenues to decline 1.3%. Their previously published expectations for a decline of 2.1% during 2010.
A study performed by BrandScience for the UK’s Outdoor Advertising Association (OAA) has found that the return on investment for newspaper and magazine advertising is higher than that for TV and outdoor advertising.
Survey by TMP Directional Marketing (TMPDM) and comScore finds that Internet search engines and print directories are the primary sources for finding local business information.
Three-quarters of small businesses say they have not found social media sites helpful for generating business leads or expanding business in the past year, according to a survey conducted for Citibank/GfK Roper.
Total B2B advertising spend in the first half of 2009 (tradeshows, print, digital) was $10.5 billion, reflecting a decline of 18.9% from the first half of 2008.
One of the findings of a recent social media survey of U.S. marketing executives is that it is direct marketing by far is expected to have the greatest impact on the success of companies and brands in the next year.
According to a study commissioned by InfoPrint Solutions, all consumers, but particularly young people, continue to value the financial documents they receive in the mail alongside online access. The study, conducted by Forrester Research, shows that consumers value personalized marketing on their bills and statement online, but even more so on paper.
According to recent analysis of MRI data by MediaPost, over the last decade the total audience for leading consumer magazines has increased by about 8%.
ARAnet survey finds TV and the daily newspaper remain the most credible sources of info with American consumers, and that TV, followed by newspaper remain the most turned to sources -- but their numbers are dropping with radio and online coming on strong.
According to a new study, Americans are increasingly turning to online and radio sources for news and information, while relying less on daily newspapers and TV -- yet both TV and newspapers are viewed as the most credible sources of news and information.
